Branded
disposable humanity
Not a claim not a franchise not yet a brand but still branded by publicity
multiplicity infringing on conditions of anonymity
canvassing the mental platform for the logos and its postered trade- marks
handcuffed to consumerism plagiarized by copyrights
branded by what I say what I hide behind walls
I can’t reveal the truth because I can’t be truer than the truth
without being branded
the ghosts of past successes are hunting me
but what can I offer
to a world that is too big for itself and me to be understood
think bigger they said, be special they pushed, name that game they probed
pray to the highest god they argued
claim your place on the elevator to the top floors of success
potential doesn’t grow on trees and still it is home grown, I overheard them say
your uniqueness is like a mine you’ve got to dig deeper to strike the prospect
stop being a fraud and become authentic they commanded
there is not absolute truth on how to know
only knowledge can be accumulated they wisecracked
when the core is rotten get a new apple they ordered
if that doesn't help take out the tree
to find the code to your destiny you have to become the master of your destiny,
the leader of your gang, the straight arrow on the crooked path
the solid ground on the wavering shore they shared
define yourself or others will they yelled from corporate high-rises
create a manifesto and sell it to the highest bidder
built your church on dogmas with the promise of satisfaction
be the brand you want to be than become its biggest advocate
be a poster boy
think big and live even bigger while you eat from the golden calf
and drink the body of the holy man to rise above the average
to climb over the mis-fortunate and to celebrate the brand you are
the time is now because now spelled backwards means won
but still I feel not matter how much they think I should adorn myself
no matter how loud they yell I know that they are wrong
that I am not a brand that can be sold a label that can be worn and torn
but that I am a human with a voice that speaks out against branding
and against a disposable humanity
you & me together
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